Our Story
Long before this treat line was launched, the mission has always been simple: helping dogs live healthier, happier lives.
How it began
Back in 2004, a small team of passionate dog lovers started their journey in the pet care industry by opening a dog boarding and daycare facility in Atlanta. From the very beginning, every decision was guided by one question: "Would this be good enough for our own dogs?"
Over time, their clients trusted them not just with care but also with guidance on nutrition. They began curating high-quality foods, treats, and accessories — products carefully chosen with health, safety, and transparency in mind. The response was overwhelming, and what started as a service business gradually expanded into pet retail stores, offering dog parents access to only the very best.
A turning point
In 2015, a local farmer approached them with the idea of creating all-natural dog treats sourced directly from small family farms. The vision was clear: no shortcuts, no fillers, just honest, farm-fresh nutrition. They began experimenting with single-ingredient treats — liver, heart, gizzards, kidney — dehydrated to preserve quality and flavor. The results were unmatched. Dog owners immediately noticed the difference, and these products quickly gained loyal fans.
A story rooted in farms and animals
What made these treats unique was not just the taste or nutrition, but the philosophy behind them: every product could be traced back to the farm, the animals, and the farmers themselves. The commitment was to complete transparency, radical simplicity, and respect for nature.
The goal
The goal has always been twofold:
- Provide dogs with treats that are safe, natural, and nourishing.
- Support small farms by creating additional, sustainable revenue streams for their hard work and care.
Every bag represents a promise — 100% farm-fresh ingredients, free from antibiotics, hormones, or chemicals, and sourced directly from trusted farmers.